digital

Google Analytics 4: what you need to know

The transition from Universal Analytics to Google Analytics 4 is keeping many a marketer occupied. The event-based data tracking is said to provide deeper insights into customer behaviour. However, the interface has changed significantly. Read our tips here.


digital

AI in digital marketing: why human input still makes a difference

One of the most exciting and innovative developments in digital marketing is the use of artificial intelligence. To get the most out of your digital marketing, you still need human input though. Find out more about the potential of AI in digital marketing.


digital
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Top 5 ingredients to boost your website’s SEO

Your website’s SEO optimization can boost your business success. Search Engine Optimization (SEO) plays a vital role in improving your website’s visibility and ranking on the result pages of search engines like Google, Bing and many others. Equip yourself with the right tools to enhance your online presence, drive targeted traffic and ultimately increase results!


digital
AI in marketing

The difference between machine learning, NLP and deep learning AI tools

More and more organizations and marketers are using Artificial Intelligence (AI) to optimize processes and work more efficiently. In this blog, we'll give you more insight into the technical concepts of machine learning, NLP and deep learning that lie behind these AI tools.


digital
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Leveraging TikTok as an advertising strategy

TikTok has become one of the most popular social media platforms in the world. At STRAREX, we're using TikTok advertising strategies to help our clients get conversions. Read here how you can leverage the potential of this platform for your business!