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The transition from Universal Analytics to Google Analytics 4 is keeping many a marketer occupied. The event-based data tracking is said to provide deeper insights into customer behaviour. However, the interface has changed significantly. Read our tips here.
One of the most exciting and innovative developments in digital marketing is the use of artificial intelligence. To get the most out of your digital marketing, you still need human input though. Find out more about the potential of AI in digital marketing.
Your website’s SEO optimization can boost your business success. Search Engine Optimization (SEO) plays a vital role in improving your website’s visibility and ranking on the result pages of search engines like Google, Bing and many others. Equip yourself with the right tools to enhance your online presence, drive targeted traffic and ultimately increase results!
More and more organizations and marketers are using Artificial Intelligence (AI) to optimize processes and work more efficiently. In this blog, we'll give you more insight into the technical concepts of machine learning, NLP and deep learning that lie behind these AI tools.
TikTok has become one of the most popular social media platforms in the world. At STRAREX, we're using TikTok advertising strategies to help our clients get conversions. Read here how you can leverage the potential of this platform for your business!
What rules of thumb are best to keep in mind when setting up paid ads on social media? Read our tips here and optimize your results!
A new year brings new opportunities! At STRAREX, we look ahead and want to tell you all about the marketing trends your business should be aware of in 2023! Discover with us how to drive your growth this year.
As a company with ambitious goals, you want to grow in a way that's efficient and sustainable. Choosing the right marketing solution is no easy task, especially if you want your business goals met.
Building digital campaigns is more than just having a nice ad. If you want to make the most of your marketing and budget, with high ROI, you need to do it the right way.