Category: strategy

"Know your customers better than they know themselves."We had the opportunity to meet Kotler a few years ago during a presentation, where we asked him what he thinks is the most i...

Here’s the situation: in a market where established incumbents and sectors are struggling and everyone [even those who never ever had a single website] suddenly goes online, man...

Working for STRAREX is working on your future. Wouter & the team gave me my first professional position, characterized by real responsibilities and entrepreneurial spirit.Rik,...

The Russian Igor Ansoff was one of the most brilliant economists of the 20th century. He became especially known for his growth matrix, which divides the growth strategy of a comp...

As a student at STRAREX, I was really part of the team. Here you'll be molded into a real marketeer and be able to get a taste of all things Marketing.