strategy
BLOG KOTLER MARKETINGMIX

Marketing Legends 2.0 Kotler

"Know your customers better than they know themselves."We had the opportunity to meet Kotler a few years ago during a presentation, where we asked him what he thinks is the most i...


strategy
groeistrategie 2.0: Ansoff gaat digitaal

Growth Strategy 2.0: Ansoff goes Digital

The Russian Igor Ansoff was one of the most brilliant economists of the 20th century. He became especially known for his growth matrix, which divides the growth strategy of a comp...