STRATEGY
Business Growth – SMT
SMT is a large-scale, global player bringing one-stop shop, one solution to every contractor and business. As a major supplier for Volvo construction equipment products, ranging from wheeled loaders, articulated haulers, hydraulic excavators, utility equipment and road equipment, SMT is the market leader for construction equipment and excellent service in their field.
Challenges
With the ever-evolving digital landscape, SMT sought to be a big player not just offline but also in the digital sphere. As SMT navigates the next level of expansion and growth, key areas became prominent: first, how to use digital channels to further increase their growth in Belgium and Luxembourg, secondly, how to increase brand awareness in new markets and third, how to introduce new services to existing clients to keep retention and sustainable business model.
Solutions
Starting with thorough research and analysis is the first key step to any strategic growth, expansion and marketing. Proposed solution to the challenge is to develop a cohesive and optimal marketing strategy which will set SMT on a successful business trajectory.
Hence, our STRAREX team ideated various draft cases to increase opportunities and strengths while mitigating and solving threats. These are crucial aspects to develop a case to ensure that we can identify the market segments accordingly. Then, together with the client team, planning and ideating next steps to make this actionable–our team at STRAREX is completely dedicated to our client and the projects we work on; hence, sessions and meetings to ensure the plan we developed and proposed is on its way to execution is crucial to us. With locally-generated content, highly targeted marketing tactics to a wide range of relevant segments with strong focus on customer loyalty with use of marketing automation, SMT and STRAREX are ready to make the next step for a successful business.
Impact
This case is currently in progress. We’re running the miles with our team at SMT to make sure we keep the mission of SMT strong: Let’s keep going the extra mile.
