DIGITAL
Social Media Management – Agora Group
Agora Group is the market leader in Belgium and France as the leading wholesaler in flowers and plants with 4 Cash & Carries in Belgium and 16 in France. With purchasing organisations located in the Netherlands, France and Italy, Agora Group specifically caters to professional florists and nurseries. Agora Group offers “everything under one roof”: daily supplies of fresh flowers and greenery, a wide range of indoor and outdoor plants and everything else, from basic necessities to the latest trends in decoration. Flexible opening hours, regular promotions, product information, practical ideas and open days.
Challenge
How to make Agora Group as a market leading wholesaler human, relatable, social-media savvy, and bring the brand closer to their B2B customers and make B2B attractive in the current insta-generation through social media strategy and tactics without paid ads but purely organic.
Solution
Revamp of Facebook & Instagram. Not only functional communication, but real human inspiring connections with the story of Agora, content creation that is relevant to the audience, season, and stay true to the core of Agora as a brand and firm.
Impact
Growth in exponential followers through complete organic, non-paid, social media strategy. Furthermore, the brand saw a significant growth in engagement, turning customer service (complaints) as a tool into an inspiring, engaging (human to human) tool to bring the brand message and keep clients and potentials satisfied and happy. A positive correlation of social media to sales became evident as social media became an important driver of traffic to offline cash & carry locations as well as a provider of online sales.
Making brands human, bringing them to life. That’s our motto and exactly what we do at STRAREX.
