Design. That’s your world. Ps. Ai. Id. Lr. Xd. Ae for both digital (web design) and offline. If you can wiz your way around these tools then it’s your time to shine! Touch of your fingertips create and develop imaginative ideas that bring products and services to life, and your experience in creative marketing and advertising is proof. You understand beyond just design and can think in design-marketing. Show the world what your creative mind and design skills can create, inspire, aspire, and launch.
It’s time for your design to captivate the world, and a chance to help design a campaign for a new service that will be introduced into the marketing world. Imagine.
The canvas is yours. What will you create?
Ok, I’m interested! What is this new online service platform?
We present to you: Key Marketing Indicator
In-house developed, no-nonsense marketing tool, powered by STRAREX. It indicates an organization’s marketing performances and which ones are key. Our team first-hand developed this to help SMEs and organizations to understand the market they are in, their status in the market, from current performance to potential performance and yield results through effective marketing. The KEY MARKETING INDICATOR then provides a clear overview of the marketing level in your company: organization, competitors, customers, strategy, tactics and tools.
We choose user-friendliness! That's why the KEY MARKETING INDICATOR is a handy web application that is easily accessible from your laptop, smartphone or tablet. See more www.keymarketingindicator.com.
Who is the Key Marketing Indicator for?
The core target group(s) are SMEs in Flanders (w/ +10 employees) + Business owners/ sales manager/ directors, Marketing managers/ directors & business development team
What’s the Goal of the Launch Campaign?
*Present to this world the Key Marketing Indicator & create awareness to action.
*Interest of 50 relevant SMEs to subscribe for Beta Testing with Key Marketing Indicator
Alright, sounds cool! So, what do I need to do?
Mission: This is your application and what you must deliver. A creative campaign to launch Key Marketing Indicator. Imagine that you’re designing a campaign in a famous magazine to launch a product/ service & your campaign will be circulated and shared across various major digital platform. So be sure to think about the article as an advertising campaign and that your design is the lead to tell the story of this campaign—be sure to think of the overarching strategy of the campaign.
Format: Be creative! Your design can be in format from Print Media to Digital (website, social media, mockup poster, magazine spread, etc.) (You must submit at minimum 1 design). Whatever you think showcases your creative campaign the most effectively and the best for the core of your design: Key Marketing Indicator.
Include with your creative campaign:
· Creative Brief including:
· Why did you choose the format(s)?
· What’s the idea behind the campaign?
· What’s the idea behind design?
In addition to the information in this brief, use the information available on www.keymarketingindicator.com.
Hand-in application – 02/11/2018
Finals – 08/11/2018
MOTY18 event – 14/11/2018
Take us to your most creative, innovative ideas and approach in your article. Feel free to think above and beyond! Convince us that you are the best designer out there!
Please note, in order for you to be selected, applicant must be able to attend the Marketer of the Year Event on 14th November 2018 in Brussels.
Disclaimer: This is a campaign organized by STRAREX. Trends Magazine and the organization of MOTH are in no way affiliated with the organization of this competition.