Can your words stand up to the Mad Man of all Mad Men? Are words your craftsmanship? Do you have experience in copywriting, writing in areas of marketing and advertising? Then, it’s your time to shine. Show the world what your words can create, inspire, aspire, and launch.
It’s your time to create the copy of all copies and a chance to write the words of a new service that will be introduced into the marketing world. Imagine. You’re writing an article to be published in a famous magazine to launch a new product or service.
What would you say? How you would you tell the story of this? If you’re a storyteller and love the marketing side of words, then this is for you. Pre-register and apply now!
Ok, I’m interested! What is this new online service platform?
We present to you: Key Marketing Indicator
In-house developed, no-nonsense marketing tool, powered by STRAREX. It indicates an organization’s marketing performances and which ones are key. Our team first-hand developed this to help SMEs and organizations to understand the market they are in, their status in the market, from current performance to potential performance and yield results through effective marketing. The KEY MARKETING INDICATOR then provides a clear overview of the marketing level in your company: organization, competitors, customers, strategy, tactics and tools.
We choose user-friendliness! That's why the KEY MARKETING INDICATOR is a handy web application that is easily accessible from your laptop, smartphone or tablet. See more www.keymarketingindicator.com.
Who is the Key Marketing Indicator for?
The core target group(s) are SMEs in Flanders (w/ +10 employees) + Business owners/ sales manager/ directors, Marketing managers/ directors & business development team
What’s the Goal of the Launch Campaign?
*Present to this world the Key Marketing Indicator & create awareness to action.
*Interest of 50 relevant SMEs to subscribe for Beta Testing with Key Marketing Indicator
Alright, sounds cool! So, what do I need to do?
Deliver: This is your application and what you must deliver. A written, creative article for a campaign to launch Key Marketing Indicator in the format of a written article. Imagine that you’re publishing an article in a famous magazine to launch a product/ service. So be sure to think about the article as an advertising campaign and that you’re the head copywriter to tell the story of this campaign—be sure to think of the overarching strategy of the campaign.
Requirements in your written article:
· Must be in English and Dutch
Include with your written article:
· Explanation on separate document (can be in format of a written document, video, presentation, website, etc).
· What’s the idea behind the words / strategy behind the article?
· What’s the tone of voice? Why did you choose this tone of voice?
In addition to the information in this brief, use the information available on www.keymarketingindicator.com.
Format: Be creative! (You’re the master storyteller. You can send your article in the format of document(s), website, mockup magazine article, etc. Whatever you think showcases your article the most effectively and the best for the core of your writing: Key Marketing Indicator.
Hand-in application – 02/11/2018
Finals – 08/11/2018
MOTY18 event – 14/11/2018
All words are up to you – take us to your most creative, innovative ideas and approach in your article. Feel free to think above and beyond! Convince us that you are the best storyteller out there!
Please note, in order for you to be selected, applicant must be able to attend the Marketer of the Year Event on 14th November 2018 in Brussels.
Disclaimer: This is a campaign organized by STRAREX. Trends Magazine and the organization of MOTH are in no way affiliated with the organization of this competition.