It’s your chance to create a complete marketing plan for a campaign to launch a new online service platform. If you love marketing and advertising, know how to strategize, think outside of the box, develop marketing content, work online and social media marketing, and are passionate, motivated, and eager for the best experience and seek for a thriving, exciting new team and firm, then this is for you.
What’s in it for me?
*Win a reserved and invite-only seat at the TRENDS Magazine Marketer of the Year Event
*Be part of the new service-tool Launch Campaign
*Boost your CV and experience by becoming the Jr. Executive Campaign Marketer
*Network with top marketers from all of Belgium
*Who knows, a Future Career with our thriving team!
It’s up to you to develop a marketing campaign for a new service that will be introduced into the marketing world. Imagine. How will you launch a new product or service? What is your strategy? How you would you tell the story? What are the marketing tools? What platforms & media will you choose? How would you advertise and promote?
THE REAL WORLD, THE MARKETING WORLD IS AHEAD. What will you create?
Pre-register & Apply!
Ok, I’m interested! What is this new online service platform?
We present to you: Key Marketing Indicator
In-house developed, no no-nonsense marketing tool, powered by STRAREX. It indicates an organization’s marketing performances and which ones are key. Our team first-hand developed this to help SMEs and organizations to understand the market they are in, their status in the market, from current performance to potential performance and yield results through effective marketing. The KEY MARKETING INDICATOR then provides a clear overview of the marketing level in your company: organization, competitors, customers, strategy, tactics and tools.
We choose user-friendliness! That's why the KEY MARKETING INDICATOR is a handy web application that is easily accessible from your laptop, smartphone or tablet. See more www.keymarketingindicator.com.
Who is the Key Marketing Indicator for?
The core target group(s) are SMEs in Flanders (w/ +10 employees) + Business owners/ sales manager/ directors, Marketing managers/ directors & business development team
What’s the Goal of the Launch Campaign?
*Present to this world the Key Marketing Indicator & create awareness to action.
*Interest of 50 relevant SMEs to subscribe for Beta Testing with Key Marketing Indicator
Alright, sounds cool! So, what do I need to do?
Mission: This is your application and what you must deliver. A Marketing Report including strategy, tactic and implementation backed by research and analysis. Think about how you would utilize online and social media (i.e. Facebook and LinkedIn) campaign advertising and any other offline strategies you think would be best to launch the Key Marketing Indicator.
Include the following in your Marketing Plan:
*What’s the strategy behind the campaign?
*What’s the idea behind each selected your implementation and its platform?
*Communication Plan (Media Plan)
Format: Maximum 5 pages. Any format, be creative! (You can send your marketing plan in the format of website, video, presentation, social media, website, mockups—whatever you think showcases your marketing plan the most effectively and the best for the core of your plan: Key Marketing Indicator).
Please note, in order for you to be selected, applicant must be able to attend the Marketer of the Year Event on 14th November 2018 in Brussels.
Next steps once application has been submitted.
*Application (Marketing Report with Plan) will be assessed
*Top 3 will be selected
*Top 3 will be invited for presentation where you will present your marketing plan + 5 min Q&A
*1 Winner will be formally invited to a reserved seat at the STRAREX table and be part of the Launch Campaign of Key Marketing Indicator
The marketing world is yours to take on – take us to your most creative, innovative ideas and approach in your marketing plan. Feel free to think above and beyond! Convince us that you are the best marketer out there!
(Note: UCLL students may apply for and as Jr executive campaign marketer, Graphic Wizard (design), Storyteller (copywriting), and/or Digital Marketer. If you do choose to apply for more than one position, you must submit all the applications for your selections [i.e. if you apply for Jr exec campaign marketer and Graphic Wizard (design), you will have to submit the full application for Jr exec campaign marketer AND the full application for Graphic Wizard]. If you choose to apply for other positions, you will be competing outside of the UCLL applicants.
Disclaimer: This is a campaign organized by STRAREX. Trends Magazine and the organization of MOTH are in no way affiliated with the organization of this competition.