We help B2B companies grow by translating business goals into clear marketing systems, built to scale and designed to perform.

At STRAREX, strategy means building the commercial foundation your marketing needs to deliver results.

Marketing Strategy that Moves Business Forward

We design marketing strategies rooted in business outcomes, not vanity metrics. From market segmentation to go-to-market planning, we align every lever with your commercial goals. The result? A strategy that’s actionable, scalable, and built to drive real impact across your funnel.

Marketing Strategy that Moves Business Forward

We design marketing strategies rooted in business outcomes, not vanity metrics. From market segmentation to go-to-market planning, we align every lever with your commercial goals. The result? A strategy that’s actionable, scalable, and built to drive real impact across your funnel.

Branding Strategy that Connects Vision to Market

We clarify your brand’s positioning, voice, and role in the market — ensuring it aligns with your business goals, speaks to the right buyers, and supports long-term growth. From brand architecture to messaging frameworks, we build brands that drive both recognition and revenue.

Customer Journeys that Guide, Convert, and Retain

We map and optimize every touchpoint across the full customer journey, from first awareness to lasting loyalty. With a buyer-centric approach, we help you orchestrate marketing that resonates with intent, accelerates conversion, and builds long-term relationships.

Internal Systems that Make Marketing Work

Even the best strategy fails without the right systems. We design internal marketing processes that bring structure, speed, and accountability. Ensuring smooth collaboration, campaign rollouts, and scalable operations that support sustainable growth.

AI-Powered Marketing that Accelerates Your Commercial Engine (Coming Soon)

We integrate AI across your full commercial process. From data-driven targeting and predictive lead scoring to smart content generation and autonomous campaign agents. Our focus? Turning AI from buzzword to business asset, making your marketing faster, sharper, and more scalable than ever before.

Custom Trajectories that Match Your Ambition

No two businesses scale the same way. That’s why we craft custom trajectories tailored to your growth phase, internal maturity, and market dynamics. Always starting from your business context and evolving as you do. Strategic, flexible, and made to fit.

No strategic positioning?

Your brand blends in. We help you stand out.

Sales and marketing disconnected?

We align goals, tools and rhythm.

ICP unclear or outdated?

We help you focus on the right buyers.

Marketing underperforming?

We audit, rebuild and relaunch with purpose.

Sounds familiar?

You know what to do.

No strategic positioning?

Your brand blends in. We help you stand out.

Sales and marketing disconnected?

We align goals, tools and rhythm.

ICP unclear or outdated?

We help you focus on the right buyers.

Marketing underperforming?

We audit, rebuild and relaunch with purpose.

Sounds familiar?

You know what to do.

No strategic positioning?

Your brand blends in. We help you stand out.

Sales and marketing disconnected?

We align goals, tools and rhythm.

ICP unclear or outdated?

We help you focus on the right buyers.

Marketing underperforming?

We audit, rebuild and relaunch with purpose.

Sounds familiar?

You know what to do.

The building blocks of scalable growth.

Our strategic services are designed to connect your business goals to marketing systems that actually perform.

MOSx Blueprint

Design your own Marketing Operating System: roles, cadence, KPIs, tooling.

ICP & Buyer Journey Mapping

Know exactly who you’re talking to, how they buy, and what moves them.

Go-to-Market Strategy

Plan your market entry, product launch or service rollout with commercial logic.

Demand System Audit

Uncover what’s broken between marketing and sales — and fix it fast.

Growth Roadmapping

Map out your next 12 months with data-driven priorities and a plan to execute.

Messaging Architecture

Clarify what you say, how you say it, and how that message lives across channels.

Strategy in action

Explore how we’ve helped B2B companies turn complex challenges into clear, scalable strategies.

How Astrea brought its commercial story to market and gave structure to its growth

Strategy, Performance

How ACE Lighting scaled its commercial strategy with omnichannel precision

Strategy, Performance, Creative

From accountant to strategic advisor: how KMG repositioned itself as a financial coach

Strategy, Performance

From Groep Bolckmans to Bolckmans Group: a strategic rebrand that delivers impact

Strategy, Performance

Ready to build the strategy your business actually needs?

Let’s design the foundation that turns marketing into a full commercial growth engine.