How ACE Lighting scaled its commercial strategy with omnichannel precision
Client
Year
Sector
Services
The Challenge
ACE Lighting blends premium lighting design with technical excellence — and serves professionals who expect more than just a product. The ambition was clear: move beyond reactive sales into a structured, scalable go-to-market approach. Less guesswork. More rhythm. Less transactional, more project-based.
The obstacles?
- No clear differentiation per audience: installers, business owners, architects, interior professionals
- Strong value proposition, but unclear in marketing
- Website looked good — but didn’t convert
- No structured lead flows or scalable campaign model
ACE wanted to build long-term relationships through lighting projects — not just push products. The solution? A smart, omnichannel system that brings marketing, sales and brand together.
Our solution
We created a full-funnel, omnichannel marketing strategy that positioned ACE as a true lighting partner — not a reseller.
What we delivered:
- A new positioning: expert-led, project-focused
- Omnichannel strategy across SEO, SEA, email, social and content — fully integrated
- Audience-based campaigns tailored to each professional segment
- Conversion-focused landing pages with relevant UX, copy and CTAs
- Website restructure for clarity, scalability and performance
- Automated email flows to guide leads through the buying journey
- Showroom and lookbooks tied into lead generation touchpoints
The result?
ACE now runs on a marketing system that doesn’t just attract traffic — it drives qualified, high-value project leads. It inspires. It delivers.
The Result
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