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Performance Lead

Back to open positions
Application process

Job

You run our paid engine, and the tracking underneath it. You build it, you measure it, and you fix it yourself.

Location

Belgium / Antwerp

Team

Agency

Contract type

Full-time

Our project leads own the client relationships. You own what makes the numbers they present true: the campaigns across Google, Microsoft, Meta and LinkedIn, the tags and conversions that feed them, and the CRM that tells us which click became a deal. You see across every account, and you build the AI setup that takes the routine off your hands, so your time goes to the decisions that move results.

This is the seat that owns paid media, tracking and CRM. You get to set how it is done.

  • Campaigns. Google Ads (Search, Performance Max, Demand Gen, Display), Microsoft Ads, Meta and LinkedIn Campaign Manager. Structure, budgets, bidding, audiences, ABM account lists, creative tests. You build and optimise them yourself, without waiting for a ticket.
  • Measurement. GA4 and Google Tag Manager, consent mode, conversion actions and which ones the algorithm is allowed to bid on, UTM discipline, bot and junk-traffic filtering, the platform pixels. When a conversion stops firing, you are the one who notices, and you notice first.
  • CRM and automation. You manage the CRMs where a lead becomes a deal: lifecycle stages, pipelines, workflows, the ads integrations, offline conversions back to the platforms. Website integrations, email flows, and a script or an API call where no connector exists. Not only the ads, but the whole customer journey behind them.
  • Proof. The closed loop from ad to company visit to contact to pipeline. The data behind every monthly report and quarterly plan. If a project lead says a channel works, it is your numbers that make that true.
  • The AI layer. We build with AI on top of our operating system: one connected system, not loose tools. You build and run the performance part of it. Anomaly checks, account audits, search-term reviews, report drafts, briefings to the studio. You decide what AI does and you check what it hands back.

What a week looks like

  • Monday your own checks have already run. You see that cost per lead on one account doubled over the weekend and that a form event is firing twice on another. Both are fixed before lunch.
  • You sit with the project leads in the weekly performance check-in. Client by client: what moved, why, and what you are changing. Short, specific, and in writing afterwards.
  • A client’s sales team says the leads are bad. You go into the CRM, follow twenty of them back to the campaign and the search term, and come back with an answer and a change.
  • You set up tracking and campaigns for a new client in their first two weeks, to our standard, so their first monthly report rests on numbers we trust.

What this job is not

  • Not account management. The project lead owns the client. You own the engine, and join the meeting when the topic is technical.
  • Not creative. Our studio designs the ads and the landing pages. You brief them on what to test and tell them what won.
  • Not a strategist who hands the building to someone else. If you have not set up a GTM container or a CRM workflow with your own hands, this is not the job.
  • Not e-commerce ROAS alone. Most of our clients sell to other companies, and a good month is measured in qualified conversations, not in carts.
What you'll do

This is the seat that owns paid media, tracking and CRM. You get to set how it is done.

  • Campaigns. Google Ads (Search, Performance Max, Demand Gen, Display), Microsoft Ads, Meta and LinkedIn Campaign Manager. Structure, budgets, bidding, audiences, ABM account lists, creative tests. You build and optimise them yourself, without waiting for a ticket.
  • Measurement. GA4 and Google Tag Manager, consent mode, conversion actions and which ones the algorithm is allowed to bid on, UTM discipline, bot and junk-traffic filtering, the platform pixels. When a conversion stops firing, you are the one who notices, and you notice first.
  • CRM and automation. You manage the CRMs where a lead becomes a deal: lifecycle stages, pipelines, workflows, the ads integrations, offline conversions back to the platforms. Website integrations, email flows, and a script or an API call where no connector exists. Not only the ads, but the whole customer journey behind them.
  • Proof. The closed loop from ad to company visit to contact to pipeline. The data behind every monthly report and quarterly plan. If a project lead says a channel works, it is your numbers that make that true.
  • The AI layer. We build with AI on top of our operating system: one connected system, not loose tools. You build and run the performance part of it. Anomaly checks, account audits, search-term reviews, report drafts, briefings to the studio. You decide what AI does and you check what it hands back.

What a week looks like

  • Monday your own checks have already run. You see that cost per lead on one account doubled over the weekend and that a form event is firing twice on another. Both are fixed before lunch.
  • You sit with the project leads in the weekly performance check-in. Client by client: what moved, why, and what you are changing. Short, specific, and in writing afterwards.
  • A client’s sales team says the leads are bad. You go into the CRM, follow twenty of them back to the campaign and the search term, and come back with an answer and a change.
  • You set up tracking and campaigns for a new client in their first two weeks, to our standard, so their first monthly report rests on numbers we trust.

What this job is not

  • Not account management. The project lead owns the client. You own the engine, and join the meeting when the topic is technical.
  • Not creative. Our studio designs the ads and the landing pages. You brief them on what to test and tell them what won.
  • Not a strategist who hands the building to someone else. If you have not set up a GTM container or a CRM workflow with your own hands, this is not the job.
  • Not e-commerce ROAS alone. Most of our clients sell to other companies, and a good month is measured in qualified conversations, not in carts.
  • You have six to ten years or more in performance marketing, and you have built and run the accounts yourself, at an agency or in house. Several at a time.
  • You are as at home in Tag Manager and GA4 as in Google Ads. You can read a dataLayer, find why a conversion double-counts, and explain it to someone who is not technical.
  • You have administered CRMs beyond adding contacts: pipelines, workflows, integrations, the link back to the ad platforms.
  • You work with AI every day, and you can show us something you built with it. A workflow, an agent, a script, a report that now writes itself. Using a chatbot to write ad copy does not count.
  • You say what you see before you are asked. When something breaks, the people relying on it hear it from you first, in one clear line.
  • You want to build something, not take on another freelance gig. A discipline, a standard, a team around it.
  • Dutch and English, and a bit of French.

We build marketing systems for mid-sized B2B companies in Belgium and the Netherlands. Manufacturing, building products, logistics, financial and professional services. Owner-led companies where marketing has to show up in the pipeline, with sales cycles of weeks or months and a buyer committee at the other end.

Where it goes

A growing client portfolio and a performance discipline that is yours to build from day one. As the portfolio grows, the seat grows with it: the standard we use for every new client, the tools we choose, and the people who join you.

What we offer

  • Employee or freelance, both are possible. Either way it is a full-time commitment to STRAREX, not a side gig next to other clients.
  • A package that matches what you bring. We put the number on the table in the first call, not at the end.
  • Experienced colleagues only. No juniors, and no layer of account handlers between you and the client.
  • The tools and the AI budget to work the way you want to work.
  • Clients who expect marketing to show up in revenue. That is the reason this job is worth having.

How we hire

  1. You send your CV and a few lines about the accounts and the setups you have built, to [email protected].
  2. A video call. Half an hour, both directions.
  3. A short online assessment: reasoning, and how you work with people.
  4. A technical session. We open a real (anonymised) account and its tracking together, and you tell us what you see.
  5. A case. You get it in advance and you present it, including one thing you would automate and how.
  6. A decision, and a conversation with the people you would work beside.

We tell you where you stand after each step, including when the answer is no.

The
Application
Process

Submit you application

Apply via our website or send an email with your CV to [email protected]. Tell us your story — what drives you, what you’ve done, and where you want to go. We hire ambition, mindset, and potential.

Let’s connect

We’ll reach out for a video call or a casual coffee chat. It’s all about exploring the vibe — your personality, skills, and what energizes you. Ask us anything!

Take the online assessment

This two-part test helps us understand how you think and who you are:

Part 1: Logical, verbal, and spatial reasoning

Part 2: Cultural fit and personality
Just be yourself — that’s what we’re looking for.

Interview with your hiring manager

A deeper conversation focused on your expertise, career path, and impact. Learn more about the role, our expectations, and your future team.

Present your business case

You’ll receive a case to prepare. In a live session, you’ll present your ideas, showcase your thinking, and co-create solutions with us. Collaboration in action.

Decision time

After everything, it’s time to decide if we’re a mutual fit. You’ll also have a chance to chat with future teammates to get the inside scoop.

Onboarding & mentorship

Before your first day, you’ll get access to a tailored Notion onboarding plan and be paired with a coach. We’ll make sure your start is smooth and inspiring.

Apply now
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