How Astrea brought its commercial story to market and gave structure to its growth
Client
Year
Sector
Services
The Challenge
Astrea is not your typical law firm. But the market didn’t know that. The expertise was there. So was the ambition. But what was missing was a commercial engine behind the brand — which meant that valuable opportunities slipped through the cracks far too often.
The challenges played out on multiple levels:
- No clear marketing strategy or consistent rhythm in commercial actions
- Too many individual efforts, not enough structured flow
- No steady influx of new clients through marketing — growth came almost entirely through lawyers’ personal networks
- The website didn’t support the story and offered very limited flexibility
There was a wealth of potential and expertise in the team, but no clear framework or strategy to consistently translate it into visibility and growth.
Our solution
Together with Astrea’s partner team and marketing lead, we built a clear commercial framework that turned the firm’s ambition into focused action.
What we delivered:
- A clear marketing strategy linked to legal domains and growth audiences
- Segmentation to enable more targeted outreach
- ABM per segment: who to approach, what story to tell, through which channels
- Advertising structures to capture existing demand in the market
- A content strategy to bring Astrea’s expertise to the surface
The result? A clearer, more coherent story — supported across the entire firm. And a commercial roadmap that isn’t a one-off, but a consistent engine for long-term growth.
The Result
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