From Groep Bolckmans to Bolckmans Group: a strategic rebrand that delivers impact
Client
Bolckmans Group
Year
2023
Sector
Real estate development – sustainable warehousing & logistics
Services
Strategy, Performance
The Challenge
Bolckmans Group was at a turning point. Their strategic vision had evolved — with a sharper focus on sustainability, innovation, and international growth. But their brand wasn’t keeping up. The name Groep Bolckmans felt more like a traditional builder than the visionary logistics partner they aspired to be.
The challenge was clear:
- Make the new positioning visible without losing the company’s family roots
- Refresh the brand name and identity
- Build a digital presence that inspires trust and drives leads
- Make marketing more data-driven and performance-oriented across all channels
Our solution
STRAREX helped deliver a full rebranding and digital repositioning roadmap:
- Renamed the brand from Groep Bolckmans to Bolckmans Group
- Developed a new visual identity: logo, color palette, typography, brand guidelines
- Launched a new website that communicates positioning, expertise, and sustainable vision
- Optimized for conversion & SEO, with strategic content, structure and CTAs
- Launched Google Ads and LinkedIn campaigns targeting specific segments
- Created monthly content flows: email campaigns, organic social media, and anniversary storytelling (e.g. 40 years Bolckmans Group)
- Delivered monthly dashboards for reporting and iterative improvement
The Result
increase in ad impressions
+
0
in link clicks, with a 76% lower CPC
+
0
growth in marketing website visitors
+
0
Steady growth in LinkedIn followers and engagement
0
%
Bolckmans Group now owns its position: a credible brand, clear communication, and a high-performing digital engine.
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