How Ambrava Samsung Fixed the Funnel and Stepped on the Gas
Client
Year
Sector
Services
The Challenge
Ambrava Samsung had a strong brand, but in the field it felt more like a whisper than a roar. No clear marketing direction, limited visibility, and a digital funnel leaking like a faulty AC unit. The Belgian market required a focused approach — one that targeted both consumers and installers with very different expectations.
The core challenge?
Create pull from the market via consumer demand, while enabling push through the installer network. A funnel that generates, converts, and follows up. Not just flashy campaigns — real business impact.
Our solution
We started where it matters most: strategy. We built a plan tailored to the Belgian HVAC market and layered it with performance and creative tactics that worked.
What we tackled:
- Consumer-focused lead generation, activating the installer network
- Rebuilt website architecture with distinct flows for consumers and installers
- Conversion Rate Optimization for better funnel performance
- Email automations and CRM infrastructure to nurture and follow up leads
- SEO track to win visibility in a fast-evolving HVAC landscape
- A personal and pragmatic ABM approach directed towards installers
The results?
- +350% more conversions
- +70% more site visits
- +1 scalable marketing engine that still delivers today
- What once was a scattered effort, is now a streamlined funnel driving both demand and sales.
The Result
Ready to turn your business into a case worth reading?
Let’s map out the growth your business deserves.