How SMT rebuilt its growth engine and went to market with sharp segmentation
Client
SMT (Volvo & Sennebogen machinery distributor)
Year
2020
Sector
Production & distribution (Heavy equipment)
Services
Strategy, Performance, Creative
The Challenge
Back in 2020, SMT was ready to take a new direction. What they had been doing simply wasn’t paying off. There was no clear vision. Too many silos. Marketing was fragmented and reactive — and business impact was limited.
The issue wasn’t the product. It was the lack of focus and alignment:
- No targeting of the right segments
- No scalable lead generation model
- Outdated website structure and conversion flow
- Little connection between campaigns and commercial priorities
Our solution
We took a fundamentally different approach. No broad-brush messaging — just precise, high-impact execution.
What we delivered:
- Hyper-segmented ABM strategies tailored per industry and audience
- Targeted ad campaigns with relevance per segment
- Optimized conversion flows, including streamlined forms and clear UX
- Email sequences and lead nurturing to multiply contact points
- SEO improvements on key pages and simplified site structure
- Campaigns tied into a bigger story, aligning brand building and lead generation
The result?
A shift from scattered marketing to a scalable, measurable lead engine. Commercial output improved dramatically — and SMT now operates with structure, focus, and momentum.
The Result
Ready to turn your business into a case worth reading?
Let’s map out the growth your business deserves.