AI tools: how can they boost your content marketing?

Picture of phone with ChatGPT interface AI tools

Marketing is one of the most rapidly evolving industries in the world. Innovation is always on the horizon: blink once, and chances are you’ve missed something. Artificial Intelligence (AI) and various AI tools are becoming a big part of the way business is done everywhere, and we’re keen to anticipate this trend.

STRAREX always aims for the very best results and always stays on top of the latest trends within the marketing world – this is how we help our customers stay one step ahead of the competition and surf the waves of digital evolution. In this blog, we share our experiences with AI tools and discuss two tools that our team already frequently leverages to optimize content marketing. Join us in this fascinating world and get your marketing ready for the future together with STRAREX!

Jasper AI & ChatGPT: comparative analysis between the two AI tools

ChatGPT and Jasper AI are both AI tools, yet there are some notable differences. Jasper AI is specifically focused on marketing content generation, while ChatGPT generally has more diverse capabilities in store.

Before you invest time and resources in anything, you should know what’s under the hood of this new technology. Here is our comparative analysis between Jasper AI and ChatGPT with their applications.

AI tools presentation content marketing trends


Jasper AI is an AI tool specifically designed to optimize the marketing process. It uses machine learning to find the best answers to the questions you ask.
On the other hand, ChatGPT is an AI tool designed to understand and generate human language. It uses Natural Language Processing (NLP) and deep learning to interact with users and answer their questions.


Jasper AI is primarily used for content creation and can be integrated with chatbots and other tools for automation purposes. ChatGPT, meanwhile, has a wider range of applications. Think chatbots, but also translation engines, summary tools, and more. It can also be used for various tasks such as question-answer systems, language modeling, etc.

Jasper AI – King Content Creation

With Jasper AI, users are presented with a user-friendly interface. The tool has neatly divided all the different options into categories and subcategories, which allows you as a marketer to work in a more purposeful way. Additionally, Jasper AI is programmed to understand what is required in the context of content creation, such as generating emails, blogs, web pages, social media posts and more. You can also set different variables customized for your organization to train Jasper AI, such as entering your target audience or adding your own examples to define the preferred tone of voice.

ChatGPT – Complex Context

ChatGPT is the opposite: a chat framework containing an open command prompt offers an almost infinite source of possibilities. You can turn to ChatGPT to enter virtually any possible command prompt and get a reasoned response. The tool is trained on a large data set and can handle different types of questions. It is an inexhaustible source of information that continuously updates itself to formulate the most precise answer possible.

Hence, entering your commands is a little more complex, but it gives you tremendous options to experiment with the writing style of the output you get. You can give very specific commands and let ChatGPT know which audience your text is intended for.

ChatGPT interface AI tools content marketing


It’s a well-known secret that the expanded functionalities of new tools often cost certain fees to use. This is no different with Jasper AI. The developers of the tool offer multiple formulas in their pricing plan, customizable to your needs and expectations. Depending on the formula you choose, you’ll receive a certain number of credits to use each month. That’s why the final cost of using Jasper AI varies. It depends on the size of your organization, the frequency of your use, and the features needed.

ChatGPT, built by OpenAI, has another step ahead here. The technology is still available – at least for now – for free to anyone who wants to experiment with it, but there’s a cost to use the API. Some users can now also upgrade to a paid plan “ChatGPT Plus”, a package that promises to generate responses faster even when it is very busy and demand is high.


In summary, although both are labeled as AI tools, they are each built to perform different types of tasks. They are both high-quality AIs that cater to the user’s needs. They can save you a lot of time when used correctly and help you get creative when human inspiration is momentarily exhausted.

Jasper AI is more content-focused and ChatGPT is more focused on solving more general issues. It depends on the specific needs of an organization to decide which tool best suits its goals.

Want to dive into your own strategy and content marketing? As a strategic marketing agency, we at STRAREX help our clients develop a complete marketing plan, with customized content that fits their brand. Contact us soon and schedule an introductory meeting!

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