STRATEGY
Strategic Marketing Plan – Vanguard
Vanguard Logistics is a global shipping and logistics firm, leading the industry for 40+ years.
As one of the founders of the less-than-container-load (LCL) ocean freight industry, Vanguard Logistics knows how to maximize space for the most efficient and fastest-possible shipping. Their services aren’t limited to LCL or even to ocean freight. The range of products and services delivers end-to-end and door-to-door solutions for all of your shipping needs – be they Ocean, Inland, Air or in the Warehouse. Today, Vanguard is the world’s premier LCL ocean freight consolidator.
Challenge
How can we be more relevant in a highly competitive low margin B2B environment.
Solution
Creation of a clear marketing strategy with a strong focus on marketing automation to increase efficiency.
Impact
Data and research conducted by STRAREX team with results and proposal. Project in process of / to be implemented.
Don’t just target your market, be part of it! Helping our clients be part of their market…that’s exactly what we do at STRAREX.
