STRATEGY

Strategic Marketing Plan – Vanguard

Vanguard Logistics is a global shipping and logistics firm, leading the industry for 40+ years.

As one of the founders of the less-than-container-load (LCL) ocean freight industry, Vanguard Logistics knows how to maximize space for the most efficient and fastest-possible shipping. Their services aren’t limited to LCL or even to ocean freight. The range of products and services delivers end-to-end and door-to-door solutions for all of your shipping needs – be they Ocean, Inland, Air or in the Warehouse. Today, Vanguard is the world’s premier LCL ocean freight consolidator.

Challenge

How can we be more relevant in a highly competitive low margin B2B environment.

Solution

Creation of a clear marketing strategy with a strong focus on marketing automation to increase efficiency.

Impact

Data and research conducted by STRAREX team with results and proposal. Project in process of / to be implemented.

Don’t just target your market, be part of it! Helping our clients be part of their market…that’s exactly what we do at STRAREX.

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