AI in marketing

The difference between machine learning, NLP and deep learning AI tools

More and more organizations and marketers are using Artificial Intelligence (AI) to optimize processes and work more efficiently. In this blog, we'll give you more insight into the technical concepts of machine learning, NLP and deep learning that lie behind these AI tools.

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AI tools: how can they boost your content marketing?

Marketing is one of the most rapidly evolving industries in the world. Artificial Intelligence (AI) is changing the way business is done everywhere. That's why we tested some tools that could boost your content marketing.

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Leveraging TikTok as an advertising strategy

TikTok has become one of the most popular social media platforms in the world. At STRAREX, we're using TikTok advertising strategies to help our clients get conversions. Read here how you can leverage the potential of this platform for your business!